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Constructing ‘Amma’: Jayalalithaa campaign gets a digital touch-up

All is fair in love and elections, it seems. Following the social media blitzkrieg by the Dravida Munnetra Kazhagam (DMK), it now appears to be the turn of the ruling All India Anna Dravida Munnetra Kazhagam (AIADMK) to get into the act.

An email leaked on Sunday on messaging service WhatsApp, allegedly written by the head of AIADMK’s IT Wing Balu Ramachandran to his team, that spoke of a mysterious “FB Account Switcher Tool” developed by them, along with a Google Drive link to download the tool.

The email goes on to explain that this special tool is purportedly used to “switch between multiple Facebook accounts to generate posts, likes, shares and comments (to make content viral)”. The email also states that the tool is useful “while providing counters… for defending our point” and for “war front conditions to influence/positioning our content during negative comments against our party with different users…”

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